The second edition of the Mercedes-Benz Fashion Week Malta and Trussardi Jeans Malta Fashion Awards are being promoted heavily on the global TV channel FTV.
The second edition of the Mercedes-Benz Fashion Week Malta and Trussardi Jeans Malta Fashion Awards are being promoted heavily on the global TV channel FTV during April and May through a collaboration agreement signed between the organisers and the international TV station. The coverage includes spot adverts being aired at various times throughout the day for a whole month, ongoing promotions on the FTV website, Facebook page and Youtube channel, as well as prime time broadcast of clips that are being filmed in Malta by a crew from FTV. The channel reaches 500 million households in 193 countries across the world.
Adrian J. Mizzi, the executive producer of Malta Fashion Week explained how this agreement was concluded. “This is excellent exposure for Malta and for every professional in the Maltese fashion industry. We have been working on this for months and both sides are very happy with the arrangement we have reached.” He went on to explain that the Mercedes-Benz Fashion Week Malta is a world class event that is completely funded through private commercial sponsors.
Mercedes-Benz Fashion Week Malta is a week-long festival of fashion events running from the 6th to the 12th of May that culminates in the Trussardi Jeans Malta Fashion Awards on Saturday 12th May at the MFCC in Ta’ Qali. It is supported primarily by Estetika, Air Malta, Corinithia Palace Hotel & Spa, Fimbank and Aldo Shoes & Accessories amongst others.