Chamilia, represented in Malta by 202 Jewellery, is a Swarovski Group company that produces personalised jewellery, announced today that it will be sponsoring the 2015 Malta Fashion Awards.

Held on Saturday 16th May, the 2015 Malta Fashion Awards will conclude Mercedes-Benz Fashion Week Malta, with Malta’s biggest fashion party.

Following the acquisition of the Company by Swarovski in 2013, Chamilia has redefined its marketing identity and product offering. With a new brand program developed on what it calls its ‘five pillars of sentiment’ for the female consumer – relationships, milestones, passions, inspirations and love – Chamilia offers personalised sterling silver and gold jewellery pieces that can be customised with charms and worn by women who want to express their life stories and personality through their jewellery.

There are currently more than 400 exclusive charms available from the Chamilia brand created from sterling silver or 14 karat gold and featuring genuine Swarovski Crystals, Swarovski Zirconia or Italian Murano glass.

Chamilia is sold exclusively in Malta by 202 Jewellery.

About Chamilia

Chamilia Europe Limited is a subsidiary of Chamilia LLC, an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence. For more information, visit www.chamilia.com

About Swarovski

Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewellery, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.